Afrobeats star Rema and WNBA standout Angel Reese have added their names to the growing list of high-profile backers of skincare brand Topicals. The company recently announced a new funding round, revealing that both figures have invested in the brand, which has now raised more than $22.6 million since its launch. Their involvement highlights Topicals’ continued appeal across music, sports, and popular culture.
The latest investment round was first highlighted by Business of Fashion, with Topicals confirming that Rema and Reese are part of a broader group of cultural influencers supporting the brand. Rather than relying heavily on traditional venture capital firms, Topicals has intentionally partnered with individuals who already use and connect with its products. This strategy reflects the company’s focus on authenticity and cultural relevance as key drivers of growth.
Founded in 2020 by Olamide Olowe, Topicals has built a strong reputation in the skincare space, particularly for products targeting concerns such as hyperpigmentation and dark spots. Items like its under-eye masks and Faded Serum have helped the brand gain widespread recognition, while its storytelling-led marketing approach has resonated strongly with younger, culture-conscious consumers.
Olowe has been open about the challenges facing Black-owned and culture-led brands in the current investment climate. She noted that while many investors have become more cautious, Topicals is encouraged by the support of individuals who understand and influence culture. According to her, these backers bring more than capital, offering insight and credibility that align with the brand’s identity and long-term vision.
As part of this new chapter, Rema will also collaborate with Topicals in a creative capacity. His role will involve advising on strategies to better engage younger audiences, particularly men, as the brand looks to broaden its reach in 2026. The move signals Topicals’ intention to blend beauty, culture, and influence as it continues to scale in an increasingly competitive market.
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